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innisfree draws its ingredients straight from Jeju Island, the volcanic island off Korea's coast known for its clean air and mineral-rich soil. The brand grew out of a push to cultivate Korea's own green tea fields on the island, and green tea remains its flagship ingredient — found across cleansers, serums and moisturisers alongside other Jeju botanicals like volcanic cluster, orchid and seaweed.

It's natural, ingredient-led Korean skincare with a clear sense of place.