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Sulwhasoo has been rooted in Korean herbal medicine since 1966, when founder Suh Sung-whan began the ginseng research that would come to define the brand — culminating in 1973's Ginseng SAMMI, said to be the world's first cosmetic made using ginseng saponin.

Decades on, that heritage lives on in flagship products like the First Care Activating Serum and Concentrated Ginseng Rejuvenating Cream: holistic, Eastern-philosophy-led skincare for anyone who wants a little luxury ritual in their routine.